Just like shrinking attention spans, another 21st century malady that gets blamed on the Internet is loss of trust. This one might be a little more accurate. Years of spam, scams, adware, malware, hacks, hoaxes, worms, and viruses have made the web-using public increasingly wary of the unknown.
If the goal of your business is to get people to give you their contact info, sign up for a quote, buy a product, subscribe to a service, or donate money, then you’re inevitably going to rub up against these trust issues.
Therefore, the importance of Explainer Video is that it’s a great way to alleviate these fears. Anyone with a computer can create a website, throw up some descriptive text, and wait for foolish users to fall into their trap. Hence, having a video proves that you’ve invested time and money into your idea. It shows that you’re serious.
Does video, on its own, prove you’re legit? Of course not, but it certainly helps.