Be it blog articles, newsletters or social media posts, a content calendar helps you bring the joy that Marie Kondo so dearly speaks of. While building a brand, your focus should be on taking it to new heights rather than struggling with content management all the time.
Influencer marketing is no longer the same. While it does have its challenges, it is definitely not dead. Question is: Can small businesses still benefit from influencer marketing in 2020?
Albert Einstein said, “in the midst of every crisis, lies great opportunity.”
In recent years consumer interest has increased in environmentally and socially conscious alternatives, and these alternatives are continuously on the rise. Although, there is a behavior gap; the inconsistency between consumers’ attitudes and actual buying behavior. However, the sustainability attributes are becoming largely important in brand valuation and success.