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Influencer marketing is no longer the same. While it does have its challenges, it is definitely not dead. Question is: Can small businesses still benefit from influencer marketing in 2020?
Albert Einstein said, “in the midst of every crisis, lies great opportunity.”
In recent years consumer interest has increased in environmentally and socially conscious alternatives, and these alternatives are continuously on the rise. Although, there is a behavior gap; the inconsistency between consumers’ attitudes and actual buying behavior. However, the sustainability attributes are becoming largely important in brand valuation and success.
Many businesses are becoming conscious of their effect on the environment. Being eco-friendly may seem a little daunting but it doesn’t have to be. Keep on reading for 7 Great Eco Friendly Business Practices You Must Adopt.