There’s no doubt that we are still surrounded by a global crisis. Everyone has been affected by the spread of Coronavirus (COVID-19) in one way or another. The virus has hit some countries and regions harder than others, however, when confronted by such a pandemic, we are all in the same boat. As businesses move towards digital solutions, the strategy to increase audience engagement in a global crisis has changed considerably.
We are not only experiencing the loss of valuable lives and ill-health of people. The worldwide efforts to halt the spread of COVID-19 and precautionary measures are causing some real damage to economies, lifestyles, communities, families, and businesses. Nevertheless, nothing is more precious than a human life! Without any doubt, a crisis creates problems, a lot of them, but it also gives us opportunities.