We walked into 2020 with abundant excitement for what this new decade could bring –unemployment was at an all-time low, both small and large businesses were thriving, and social media marketing opportunities were booming. Instead, we were hit with curveballs that shook the world and turned our lives upside down in just the first six months of the year. As we work to navigate this new norm and try to get comfortable in uncertainty, one thing is certain: nothing will ever quite be the same.
This is especially true for brands, big and small, that are figuring out what their next moves are. These brands – and the people that run them – are asking themselves questions like:
- What’s the right thing to do?
- Do I need to completely adapt my business to survive?
- How can I be sensitive to my customers during this time?
- Is it appropriate to continue marketing my product and/or service right now?
- If I do continue, am I crafting the right message to reach customers effectively?
The struggle is real for all businesses but even more so for small businesses. Growing a brand and putting it in front of the right audience is where influencer marketing can really help. If you own a small business and have been thinking of collaborating with influencers, now is the right time to do so.