Instagram Shop feature is becoming streamlined with a passage of time. Discovering shoppable products on Instagram is easier now as it’s accessible directly from main navigation menu of Instagram.
In addition, the updated shopping feature offers users the handy options like: Browse Shops, Shop Collections, Editors Picks, and Explore Guides. These options will make finding inspirations and shopping directly in the Instagram app much more hassle free.
Through this new feed, based on previous shopping history and the posts and brands people follow, Instagram will suggest users what they’re highly likely to buy. Another handy feature is the “Wishlist” through which people can save their preferred items for buying later.
The best thing, users with access to Instagram Checkout, can choose the “Buy on Instagram” option to purchase without leaving Instagram.
Facebook and Instagram have launched various new e-commerce features in recent months like Instagram Shop Destination, Food Delivery & Gift Card Stories stickers.
As per a recent press release, this massive paradigm shift to e-commerce is a direct response to overcome the COVID-19 pandemic and the struggles caused by it for many businesses:
“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online.”
“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”
Bearing that in mind, it certainly makes a lot more sense for Facebook to highlight, give extra visibility, and easy accessibility to shoppable products with a new Instagram Shop destination.